Digital Strategy & Execution

dueNorth specializes in understanding customer journey from awareness to purchase. We develop digital and social media strategies that create engaging experiences, inspire action through web and social media platforms.

We create compelling content that impacts the way your customers perceive your company or brand. Combined with industry best practices on SEO, SEM, social media, online advertising, influencer and email marketing, this content can be a powerful force to engage audiences, drive business and marketing ROI.

Digital & Social Media Marketing for Small Businesses

Almost everyone today searches the internet before making a purchase, which is why it’s imperative for small businesses to be visible online.  Digital is not a media that only big businesses can leverage. Backed by good strategy, many small-budget marketing campaigns can be very successful.  Small businesses can also utilize digital tools for customer insights and competitor monitoring for more aligned marketing initiatives.  Then there is the mobile phenomenon – currently at 60 percent penetration consistently on the rise.  With 88 percent users now accessing social media on a mobile device and budget flexibility offered by Google, Facebook and other platforms, small businesses can better access social communities for engagement and conversion.

Our SMB specialists have been helping small and medium businesses leverage digital marketing for brand building and business growth.  We customize solutions taking into account time, money and resource constraints facing most owner managed businesses.  Our expertise in adapting corporate best practices to small business scenarios, helps in developing sustainable strategies that deliver measurable results our clients are looking for.

Core services include:

  • Digital Marketing Strategy
  • Search Engine Optimization
  • Search Engine Marketing
  • Social Media Strategy & Advertising
  • Email Marketing Strategy
  • Influencer Marketing
  • Web & Social Analytics