MULTICULTURAL MARKETING

Ethnic Marketing & Engagement

With half the population in Toronto being foreign-born and almost 200,000 new immigrants coming every year, multicultural is fast becoming the new mainstream.  And in the next few years 50% of Canadian population will be either immigrants of children of.  Ethnic population will not only grow in metro cities but will continue to grow in urban areas.  With more Canadians being 1st generation visible minorities with mother tongue other than English and French, understanding of cultures, perceptions, inspirations and buying behaviours will be critical for winning these new customers.

Digital & Social Savvy Communities

Major ethnic communities such as South Asians and Chinese are more digital and mobile savvy than general population, which makes sense for online and social marketing to be an integral part of a B2C marketing strategy.

With in-depth understanding of ethnic diversity, we can design and execute marketing programs that create an authentic connect with multicultural customers to help build awareness and affinity for your brand and business across communities.

Our multicultural marketing services include:

• Multicultural Orientation
• Ethnic Segment Strategy
• Multicultural Creative & Content Development
• Ethnic Digital & Social Marketing
• Multicultural Advertising & PR
• Multicultural Events & Activations